By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses.Business owners who spent time and money building their Face book Page discovered in 2013, that Face book is showing their posts to just a tiny fraction of their fans. If they want all their Face book fans to see their posts, they now need to pay Facebook. Facebook owns their network! This change of the rules is a perfect example of why you need to avoid outsourcing your network, to a social network. Email marketing puts you in control and allows you to build an increasingly valuable asset. Follow your intuition, take risks. If you make easy and safe choices, very little worth remembering will ever happen. Understand what people want. What do they see in your technological innovation and the fundamental problem you are trying to solve?.G et lucky. Even with a great idea, an amazing team and solid execution, a little bit of luck comes in handy.With smaller investment with technology enabled business model big companies can be run.Uber world largest taxi company owns no taxi. Airbnb the largest home renting company ,owns no home .That means future rivals wont have to invest heavly on tangible assets either. Many new ideas are taking shape in the business world . The social entrepreneurship has in the raise .The N/Core, the Bengaluru-based incubator for non-profits, has graduated its second cohort of non-profit startups. The incubator programme, in partnership with Mphasis and other corporates, focused this time on startups in the areas of affordable housing, municipality playgrounds, sports training, and ghazal music for school kids. “ The N/Core started this programme because they felt “nonprofits” struggle with a shortage in mentorship and financial support. They don’t enjoy the same privileges or infrastructure that for-profit startups enjoy from VCs, PE funds, incubation centres and the community at large. N/ Core Mentors reportedly are included Pratham founder Madhav Chavan, former Infosys Consulting chairman Sanjay Purohit, Azim Premji Foundation chief endowment officer K R Lakshminarayana, and WestBridge Capital co-founder S K Jain. Reportedly many of the founders in the cohort are graduates of premier institutions like IIT and IIM. Many youngsters are quite courageous in taking the path less travelled. Not many people would give up a stable, high-paying job in a corporate to get into social work”. Of the ten startups incubated, three were from Bengaluru -- Anthill Creations, Bridges of Sports, and MyCityMoney. MyCityMoney helps citizens track the performance and spending of public funds by government bodies. With their cloudbased reporting and analytical tool, they are hoping to empower citizens with better transparency and more prudent financial spending. AntHill Creations, founded by Nancy Charaya and Pooja Rai, hopes to make visually appealing, better designed playgrounds by better utilisation of existing resources. From exploration of industrial waste to local sourcing techniques, Anthill Creations helps local bodies keep costs within budget for more beautiful playgrounds. Bridges of Sports is trying to train children from tribal and underserved communities.The other participants in this incubation programme were Delhi-based Manzil Mystics (music for kids) and Slam Out Loud (poetry, dance, performing arts for kids). From Chennai there was Madhi Foundation and from Pune there was Leadership For Equity, both working to improve teaching in government schools. RightWalk Foundation is aimed at getting the Right to Education implemented, while billionBricks and Eco-habitats are focused on affordable housing for all.